Vivo announces iQOO sub-brand, first devices to launch soon

[Redaktion]

Most major Chinese smartphone brands also have successful sub-brands: Huawei has Honor, Oppo's Realme is just one year old but already doing great, Xiaomi's POCO is also quite popular, and now the time has come for Vivo to create its own sub-brand. iQOO is now an official brand and the first smartphones to carry its name are expected to arrive pretty soon.

https://www.notebookcheck.net/Vivo-announces-iQOO-sub-brand-first-devices-to-launch-soon.406616.0.html

[S.Yu]

The awkward name reminds one of an orange flavored beverage Coca Cola launched in China over a decade ago which tanked.

[Codrut Nistor]

I don't know about that, but the first brand that came to me when I saw this was iQOS - https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system. Let's hope this won't mean a war with PMI for Vivo...

[S.Yu]

I don't know about that, but the first brand that came to me when I saw this was iQOS - https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system. Let's hope this won't mean a war with PMI for Vivo...

https://p1.ssl.qhmsg.com/dr/270_500_/t01c4a84a0a1acf6e48.jpg
I don't think it's very smart to add an "i" to this.
iQOS at least seems somewhat pronounceable and without potentially awkward implications.

[Codrut Nistor]

Reminds me what BenQ did. Qisda, in Romanian, sounds almost identical to a slang term used for the female genital parts...