The problem, of course, is seeing this as a competition between rival CPU makers and trying to create warring tribes instead of what it actually is and should be: two options for consumers with different needs.
This is where Microsoft screwed up, thinking they could pretend to be Apple and dictate choices to their customers, knowing they'd do whatever was asked of them. Apple is the only OEM for all devices running macOS, iOS and iPadOS. If you want to use those - there's just one source.
But with Microsoft, other than the Surface devices, which are a premium niche product, Microsoft cannot force or in most cases even encourage customers to go in a specific direction (case in point: Win 10 is EOLed in October and still more than 50% of all Windows devices are running it rather than Win 11, and almost all growth of Win 11 market comes from new machine sales).
"Better" is always subjective unless you take into account the end user's specific needs and wants, and most of the time, OEM's definitions of "better" includes a higher price tag, or a way to get you buy a replacement for something you already have that already works well enough.
In the end, as I've said for a LONG time, very few people really need 24hr battery life. If it's included and doesn't cost more, sure - but to pay a serious upcharge? That's a niche market. Same with 4K OLED screens. Arguably better, but also almost always set to 150% or even 200% upscale and adds to the cost. In fact, most of the "essential" features touted by OEMs (and, to be honest, tech bloggers) tend to be features that are definitely nice - but for the vast majority of end users - totally unimportant and expensive.
Windows on ARM isn't a necessity. It solves essentially no problem any normal person has, while creating real world problems no normal person wants. That's not to say it shouldn't be offered - there will be customers for whom it really IS the perfect solution - but the notion that "the future is ARM" is inane. It's one of the hopefully many solutions going into the future.