How Can Accessibility Improve Digital Ad Design Effectiveness?

[cooperjennifer]

Hey everyone!

I'm curious about how accessibility affects digital ad design. With so many users browsing on different devices and with varying abilities, I want to ensure my ads reach and engage everyone. Accessibility seems essential, but it's tough to know where to start!

What are some simple, quick adjustments we can make to improve accessibility in digital ads? I'd love to hear tips that can help ads be more user-friendly and visually inclusive.

I also wonder if digital ad design services often include accessibility in their approach. Is this something that's becoming standard in the industry? I'm aiming to make ads that are effective and welcoming to all users.