You know that your product has been successful, when you've managed to trigger a certain group of fruit company fanboys and gotten them to the point, where they foam at the mouth. And that's over an soc that delivers upwards of 20% more multicore performance, while consuming 3/10's of a watt more power and having two extra CPU cores to work with. The years of Apple's complete dominance over phone soc performance are almost over, it's time to make room for more competitors. 6.6W vs 6.9W is literally a difference of less than 6%, ain't that gonna put a dent on your battery life. /s
If anything, everyone expected QCom's S8Elite to be way more power hungry, considering the fact that it has more cores to feed power to. But that's not the case is it? Nope. If anything, this showcases that the Nuvia design influence has culminated in the S8Elite being an efficiency monster this time around.