What Are Effective Design Elements for Boosting B2B Lead Generation?

[cooperjennifer]

I'm looking to gather insights on effective design elements that can significantly enhance lead generation for B2B websites. As someone interested in the field, I'm particularly curious about strategies that a B2B website design agency might employ to optimize their clients' sites.

Specifically, what design features have you found to be most effective in driving conversions and capturing leads? Whether it's layout tips, call-to-action strategies, or any other elements, I'd love to hear your experiences and recommendations.

Looking forward to your valuable input!