I'm sorry but these articles are just plain SILLY at best and dumb at worse!
While there might be a FEW "on the fence" for the most part there are WIN users and there are MAC users. PERIOD.
No 'whizzbang' MAC is going to get a WIN user to switch. Ditto for a 'whizzbang' WIN device - it ain't going to happen!
Keep in mind that MOST/many of the 'light computer use' folk have migrated their use to their SMART PHONE or Tablets so the market for super long runtime on battery is shrinking.
IMHO: the 'real' competition here is - Chromebooks!
MS & et-all need to price their X Elite offerings with a compelling price (IE: Read VERY inexpensive!!) to gather market share from much much more useful devices.
After all, much like the Chromebooks - there really is not MUCH you can do with WIN-on-ARM at this point. The pricing of the devices ought to reflect that.
Unless of course they are expecting "the lemmings" to simply flock to the new 'whizzbang' devices because they are 'new' and offer 'CoPilot+'.
Comical.