What's surprising about this? I wrote many times before that TSMC itself warned about the onset of problems. Well, Qualcomm was forced (as its client) to cheat with consumption for the sake of improved results. If you leave it the way it is, everything will be much worse. Performance growth per 1W is slowing down quickly even with Arm, which has been the engine of progress in the smartphone market for the last 15 years.
But they are selling performance to the crowd, trying to hide the loss of energy efficiency, as Intel has successfully done for the last 8 years.
Of course, Intel was much simpler - on desktops especially, in laptops it is already miserably losing to AMD/Apple (but its cores are still the most energy efficient, it's just that their factories are far behind TSMC/Samsung in terms of technical processes) and for a long time, but in smartphones this cheating with increased consumption for the sake of a visible increase in performance will quickly be limited by the battery capacity and the quickly falling operating time of the smartphone or clearly noticeable performance drawdowns for those consumers who need it in practice. The majority simply will not notice that they are simply being deceived - in order to maintain battery life, the new Qualcomm chips will quietly sharply reduce performance in normal work, with a much smaller gap than the old ones.
But the technically illiterate majority of buyers, who generally will not notice the catch, will still buy into the marketing. And this is precisely what is important for smartphone manufacturers. Although sales of smartphones are also falling across the planet, people are less and less understanding why they need to change smartphones so often. There is practically no difference with models of 3-5 years ago at the level of user comfort and usability. Rather, smartphones have been degrading in capabilities compared to older ones for several years now, and prices, on the contrary, are rising like crazy. It all ends with the reluctance of consumers to change smartphones - and a political order to their politicians to force manufacturers to support old models for at least 5-10 years.