For the price they ask, they are unlikely to be popular. At the same time, there is essentially nothing special about it that cannot be done today with the Ryzen R9 7940HS. Moreover, with the possibility of an easy upgrade to 256GB of RAM in the future. More than 2.5 times cheaper. And let's not forget that the whole world runs on x86 in business and on Windows, so Apple will remain a niche product for rich pinocchios and image building, rather than for real workloads, as a consumable, rather than as working universal laptops that can be bought for reasonable money for 4-5 years.
The only undoubted advantage of Apple is that they are already available, and laptops with Zen5, as usual, will be available only by May 2024, despite the fact that the next ZenX is usually announced in the same fall as Apple announces its new products.
AMD's problem is that they are always not the first in TSMC's queue and cannot take a sufficiently large part of TSMC's pipelines, because... they are already taken by Apple. This is their Achilles heel, following them year after year. And it is for this same reason that the sales ratio of Intel SoC and AMD SoC is approximately 5:1.
AMD is not able to make a strong enough breakthrough to break out of these fetters that bind them. Or their management for some reason is not interested in this...
Apple had accumulated a lot of money from iPhone toys, so they invested in arm development and laptops, they could afford it. This is what the trend set once in the 2000s by Jobs means - it gave Apple a head start for 20 years to come.
But let's see what they will do next, when the increase in productivity from new technical processes becomes less and less (and this is obvious and predictable) and less, and Intel catches up (if, of course, it can) with its factories.
You can be a leader with access to "3nm" compared to Intel's "10nm", and now the conditional "7nm" with MeteorLake, but how will Apple get out further if Intel catches up with TSMC and Samsung in terms of technological process density? What will she cover next? If she fails to win over the business in the next 2-3 years, she will face another failure, which we already saw in the early 2000s.
Apple can only hope that the Intel bosses will once again screw up and finish off the company completely. And along with it, AMD will lose the market.
Then the entire market will be divided by Apple, Qualcomm (as a necessary competitor to Intel in x86 to eliminate problems with antitrust authorities) and, perhaps for a short time, Mediatek (an analogue of ViA in the x86 market at one time).