LG brand identity gets an animated update

[Redaktion]

LG has announced that it has re-vamped its signature logo with a "a new visual identity" that "smiles back" at an increasingly digital audience. It involves an upgrade for the basic 'face' made of the electronics giant's name to a solid "Active Red" background and the ability to become a GIF at any opportunity. This, according to the OEM, will turn it into an engaging and lively mascot for its "human-centered" business.

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