Fair enough, and I agree optics was likely at least a significant factor here. The only thing I disagree with is the comparison of companies to children. Yes, they test boundaries in the same way, only children are just that, children who don't have the experience, knowledge, or development to not do so, and they typically can't/don't have as large an impact on so many others when they do something bad. Companies, OTOH, are led by adults that certainly should know better and who absolutely should be treated as adults, and not children, especially when their actions can, and often do, cause widespread harm. I don't think punishing them harshly as both justice and as a disincentive to others is cruel in the slightest; if they don't want the punishment, they should simply not do what they know is wrong, regardless of the reasons.