Leaked Intel Alder Lake pricing indicates premium markup over Rocket Lake, but this could be deliberate strategy to match AMD Zen 3's inflated prices

[Redaktion]

Early pricing information for Intel's upcoming 12th generation Alder Lake desktop processors have leaked via a few European retailers. The leaked pricing seems to be on the higher side, but Intel could be looking to match AMD's Zen 3 offerings. Official pricing can be expected to be lower when these processors are officially announced some time in late October.

https://www.notebookcheck.net/Leaked-Intel-Alder-Lake-pricing-indicates-premium-markup-over-Rocket-Lake-but-this-could-be-deliberate-strategy-to-match-AMD-Zen-3-s-inflated-prices.558141.0.html

[MHK-PC]

WTF intel!?
You should undercut them, not joint them😂
I believe amd start ramping price to control intel so they can give some fight by cut the price when this chip coming to market.

[toven]

They can sell desktop gen11 at low price compare to mobile part because it's build on old14++++++nm. When it's come to 10nm Intel need to sell at high price to maintain their high profit margin.

[Anonymousgg]

If the 12900K can beat the 5900X in single and multi-threaded, people will pay $600 for that. If it beats the 5950X too, why not $700?

Ryzen 5000 series prices are going below MSRP now, so it won't be so inflated for long, until the 3D V-Cache versions come out. Best case scenario, AMD can sandwich Alder Lake with cheaper Ryzen 5000 and faster Ryzen 5000 XT/3D.

[Damien Neo]

The end of AMD?