The big misunderstanding (but this is also Intel's fault) is that this campaign is not to promote Intel chips but the Evo brand, which is minimum requirements in terms of real battery life, wake from sleep, recharge time, TB4, Wifi 6 etc.
Why Evo? Because Intel cannot compete on performance per watt. So they try to improve Windows PC standards, and focus on the (many) advantages of (some) Windows laptops over Macbooks.
The article is even more biased than these ads...
A balance judgement would recognize both that M1 Macs have made big improvements in terms of performance, battery life and silent operation, but that at the same time Windows laptop offer a lot more choice and many option missing from Macs, like touch, pen, cellular, very light devices (under 2.5 or even 2 pounds), 3.2 aspect ratios while also having plenty of performance, battery life (in both cases less than the new macs but still plenty) and silent operation.