I agree that many of these comments are ridiculous, people just want to complain about NBC (sometimes rightfully so), but without even considering what they're saying first.
I also agree that NBC should take points off for computers where the OEM doesn't make the info readily available. If the only way to get the info is by reading reviews, that's not really the review site holding them accountable and "calling them out for it," that's just the review site doing their job and reviewing the product. To truly call them out on it and incentivize them to do the right thing, NBC and other review sites need to knock points off when OEMs are hiding this info, period.
And yeah, the whole Max-Q nomenclature was misleading as hell. As pointed out, it suggests that it's actually superior, and uninformed consumers--which unfortunately far too many people are--will buy it, possibly even paying more for it, thinking they're getting a better product. So yes, it is a good thing Nvidia changed how they're doing things, but they're ultimately at fault for this whole new mess, because instead of developing a better nomenclature and switching to it, they just dropped any form of differentiation in the names and left it up to everyone else to deal with it. Everyone's getting upset with MSI and other OEMs for not being transparent, as they should, but where's the frustration at Nvidia for going from one lousy system to another?