Packaging may be cool but it doesn't sell products. You need more substance when selling computers.
I have bought several Intel NUCs in the past and was waiting very patiently for these NUC-11 systems to come-out. It was one too many delay after another and I eventually gave up.
Intel has disappointed greatly with their recent offerings. Manufacturing is still on 10nm when competitors are now on 7 and even 5nm (Apple M1). Performance is falling behind the competition. They're bleeding engineering talent, while developing an overly political corporate structure where technical people leave while legal & admin types thrive.
I hope this once great company can be salvaged, but not having high-hopes. I'm now looking forward to make the switch to AMD based NUC like products, preferably fanless. Intel, you've lost me as a long-time & loyal customer, sorry!