It would be better to begin with equivalent displays, both in resolution and colour accuracy, no point in involving 1080p laptops. If you don't need that (and most people don't) then you'd compare with the Macbook Air, at a lower price point.
Then include the stability of drivers, the cost of security solutions, the time dedicated to keep an eye on these, the risk of having your computer fail when you need it, or the time required to configure a Linux distro if you can't stomach Windows, to match MacOS. Some of us are willing to spend the time and tinker to get there, Apple's target segment doesn't and will pay gladly. This would serve your normal readers better, as opposed to those who only care about tech specs.
On the positive side you can have better keyboards, more ports, laptops that turn into tablets.
I find Apple's prices ridiculous but what's even worse is the state of the entire PC industry that is is unable to produce secure, reliable, durable computers.