What give it loads ultra fast storage, a decent camera and hamstring it to death with USB2 transfer speeds.
Sounds like an Apple trick to get you to buy a much more expensive model if you ask me!
The prospect of trying to copy 10GB's of MP3/4 of music, audiobooks if inclined along with video to it and then in a couple of years time when you want to do a complete, rather than an incremental backup of of video and photos taken; will put a lot of prospective buyers of. Including those who will baulk at having a significantly bigger and heavier device of the Ultra just for the full USBC connector for better transfer speeds to and from the device.