New Nitecore NH2500 1.5V lithium-ion AA batteries are more expensive than Eneloops

[Redaktion]

Nitecore's new AA battery offers the advantages of 1.5 volts with a simulated voltage drop. However, USB-C is mandatory and the four-pack, which includes a compatible split charging cable, comes at a quite lofty price point that even exceeds the comparatively expensive Eneloop batteries.

https://www.notebookcheck.net/New-Nitecore-NH2500-1-5V-lithium-ion-AA-batteries-are-more-expensive-than-Eneloops.949855.0.html

[Doesntmatter]

So this article basically compares apples and oranges. One battery is 1.2v, the other 1.5v. Both used, in a normal household, to two very distinct uses. So the price matter shouldn't even be brought up, as  AA/AAA 1.5v rechargeable batteries have been introduced just 2 years ago (?).
For cheap 1.5v rechargeable, Hornbach has them.

[Blackspots]

NiMH and NiCd are 1.2V when fully charged. Alkaline are 1.5V.  These are NMC lithium which are 4.2V when fully charged, but use a DC to DC buck converter to output 1.5V and simulate an alkaline voltage curve when they discharge

[Blackspots]

I should also mention that the rechargeable AA batteries don't have the same capacity as these batteries, when tend to be less than 2000mAh when fully charged.