not a SINGLE word in the text what you're REALLY giving up for the FREE (later no longer FREE). You give up your most personal details, and those of your father, mother, and all the way back, whatever you have in your family collection. Plus, as a bonus, give up your dna (15% discount from our carefully selected business partners, offer expires in 3...2....1). For a little bit of FREE fun or tearful memories (who wouldn't want to chat with your granny, just upload this voice sample, or a personal letter she wrote to your mum) you're supplying yet another and another layer of data for the big business to process, re-package, and then sell back to you as another product, and then another.