I just don't see dramatic leaps in performance anymore. Kind of splitting hairs these days on where performance increases happen. So it gives the media something to talk about is all that matters I guess. I still think Intel took the wrong path forward and it has so far not paid off. Gaming aside, there is little to celebrate in the lower tiers of CPU's. Snapdragon X has commanded a solid lead in efficiency, and all it needs to do is build on performance. AMD has showed a slow and steady improvement gets the win with proven Ryzen architecture that keeps it in the mix. Intel needs to take a major step back and re-evaluate what it is doing.