Anyone who has previously owned a Sony phone knows why hardly anyone buys one these days.
1) Overpriced.
2) Underspec'ed.
3) Medicore camera performance compared to similarly priced competitors.
4) Non-existent after-sales support.
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I've mentioned many years ago on a Xperia forum that Sony could collaborate with Google to make a Sony Pixel: Sony focuses on the hardware and design, and leave the software (especially camera postprocessing) to Google. It would have been a great marriage/alliance between the two.
But no, delusional Sony Xperia fanboys insisted that the 'comeback' was on, Sony just needed to do more 'marketing' and those Apple and Samsung customers would flock to Sony.
LOL.
Oh, and Sony's stubborn insistence on having the Sony brand tax, even on its midrange phones, destroyed all hopes of that so-called 'comeback'.
P.S: If you want a budget or midrange Android phone but still want a Japanese brand one, I refer you to Sharp Aquos. Sharp's offerings are much better than whatever Sony is trying to do.