By the vehicle configurations online from Tesla and Audi, model y long range all wheel drive and Audi q6 premium quattro have similar performance and range. These are the closest for head to head comparison. Audi costs $68,454 with the pano sunroof added. The Tesla costs $52,630 before the tax break, 45,140 after (setting aside gas savings which both vehicles offer but only Tesla slips into the pricing model).
How did you arrive at twice the price?
Is the Audi more in both cases, yes. But not twice over in either.
It's also an objectively better vehicle.
Should Audi get more aggressive with pricing to compete? Yes especially since it doesn't get the tax break.
Should your reporting improve tremendously? Also yes, this article is misleading.