Buyers are much more important about the actual level of contrast, and not about peak brightness, which no one needs. No projectors can be used with a white matte screen without 100% darkness in the room. The contrast level (on/off) immediately drops tens, hundreds of times at the slightest illumination from light sources.
Preparing the room to suppress reflection is the second key task of the projector owner. This directly affects ANSI contrast, which is already several times worse than on/off contrast compared to TV screens.
So Epson should start with this. Do not publish false contrast in the description of your projectors, but write real on/off contrast when working with a white matte screen in a 100% darkened room with suppression of reflections in the screen area.
Their scams are 20000:1, 30000:1, 50000:1, etc. have nothing to do with the real on/off contrast, which is an order of magnitude worse on Epson projectors with transmission matrices and several times worse with reflection matrices.
What do owners miss most when they want to watch movies in complete darkness on cheap projectors?
Yes, just the opportunity to reduce the brightness significantly. Because more than 150 lux is not needed for a matte white screen with a reflectance of 1.0 and in complete darkness. And most often, reducing the brightness to 450-700 lumens is not possible on typical screens of 3-4 sq.m.
Thirdly, there are problems with noise level declarations (Epson's figures are again deliberately underestimated, compared to real ones even in "quiet" modes).
Well, the key problem, especially with cheap projectors, is the lack of lens shift over a large range vertically and horizontally (simultaneously), which leads to big problems with installations in difficult conditions.
Who can satisfy mass projectors? Yes, only unassuming teenagers who don't care about real contrast and for some reason want to play on the big screen with a huge input lag.
I have a hard time imagining this target audience. But I know very well the cinema audience watching films only in a 100% darkened room with preparation against reflections - they do not need 3000 or even 1800 lumens. Only provided that the projector matrices have native 4K with high-quality glass lenses. But such models cost as much as cars. And not accessible to the majority of the world's population.
High-quality cinema models, especially 4K, are still exclusive, expensive equipment, available to no more than 1-2% of the population on the planet.