NVIDIA wary of ramping up RTX 4070 Ada Lovelace graphics card production

[Redaktion]

NVDIA has reportedly slammed the brakes on a scheduled production increase of its new midrange RTX 4070 graphics card priced at just US$599. The US customers are apparently reluctant to upgrade their GPUs in these uncertain times, just as the computer gaming industry marks huge inventory buildup.

https://www.notebookcheck.net/NVIDIA-wary-of-ramping-up-RTX-4070-Ada-Lovelace-graphics-card-production.707764.0.html

[RobertJasiek]

Why do all tech journalists use a language pleasing the manufacturers?!

"cheapest" -> "least expensive"

"(most) affordable" -> "(least | still) over-priced"

People are not reluctant to buy because 4070 would be cheap and affordable but they do not buy because 4070 is still way over-priced.

Miners accepted any price still allowing printing money. Professionals have bought 4090 as a source of generating income. However, gamers and other users do not accept the unlimited generational price jumps any more, especially when combined with hardware stagnation / degradation and little performance progress. Too much is too much is too much. People are not stupid to believe any excuses, even if called wafer costs. People recognise lies, such as Moore's law were dead, as feeding money directly into Jensen's oven.

[BoBalicious]

Journalists sucking up to greedy corporations. They are holding production because of the massive backlash over 2 issues. One. The measly 10gb vram which going by recent videos from channels like hardware unboxed is obsolete already in a raft of the latest titles. 2. The ridiculous asking price residuals when the average person is being screwed by inflationary Cody of living pressures! If you can't report properly and accurately go did ditches for your local council because you aren't up to the job.

[The Werewolf]

"The US customers are apparently reluctant to upgrade their GPUs in these uncertain times"

Uhm, no.. they're reluctant because Nvidia's kind of messed up the 40x0 product line and launches with the 4080 mess up and this card is underpowered for its price. If it has debuted at say US$499, it might have sold better. There's a weird gap between the 4070 and the 4070 Ti in terms of price and specs and if you have a 3080 Ti, that performs about as well and is about the same price. If you have a lower model, then this is a big bump.

It kind of missed the target in all directions.

If it had been a bit more powerful, then $599 would be ok. If it was $100 cheaper, also ok. But it's neither.

[Ian]

"Even at this affordable price level"

Wow - this article is way off the mark... It's not an affordable GPU at 599 it's a greedily expensive piece of silicon .

I think this article needs to reconnect with actual users rather than brown nose to Nvidia

[aindriu]

It doesn't have enough RAM for upcoming games, it should have come with at least 12GB or 16GB.  Also 600 bucks is not affordable, it's relatively expensive

[aindriu]

**I meant at least 16 to 20gb of ram ><

[PINSAQ0V]

It's not selling cause it's not worth the money. People are getting sick of Nvidia price gouging. They manipulate the market and set absurd prices because they have been the best for a while. I'll wait till that isn't true anymore like I did with intel.

[juodvarnis]

the market is still saturated with used miners hardware. Bought used 3090: future proof with 24gb and performance of 4070ti