What I find absolutely mindblowing is that they come on top of all scandals that would simply destroy other brands. The Note7 epic fail, for example. A few years ago I also read some stuff about some laundry washers that were a disaster as well. I bought one Samsung laundry washer because it offered what most competitors lacked (automatic softener and detergent dispensing) and I also got a deal I couldn't refuse (something like 35-40% off), free shipping included, direct purchase from Samsung Romania. Read the manual carefully, installed it myself, works like a charm. I discovered that most user complaints - at least regarding this model - were caused by people's lack of the minimum decency to read the manual, at least the relevant sections (if it says "8 kg" on it, you CAN'T WASH 8 kg of jeans or towels at once!!!)
Brands like Intel or Samsung should keep shooting duds for at least a decade to see their market share and global reputation seriously hurt.