Quote from: TruthIsThere on June 05, 2021, 13:12:49
AMD was at rock bottom before butch Su entry at AND. The only direction from the floor is up, you know?!
So, anyone knowledgeable executive with a decent background would've turned AMD around from its disaster BullDozer shenanigans.
No, rock bottom, and by far the most likely option, was bankruptcy.
1.) AMD had a tiny fraction of the R&D budget of Intel and were bleeding money.
2.) They hadn't produced a competitive CPU architecture in well over a decade
3.) They needed ~60% improvement in IPC just to match Intel
4.) AMD engineers themselves lacked belief they could compete with Intel, the company had already abandoned the high end CPU market and was on a path towards complete obsolescence
What AMD did would be equivalent to Blackberry becoming the 2nd or 3rd biggest player in the smartphone space. Or 3dfx coming back to destroy Nvidia after Voodoo 5.