NBC gets loaned units mostly from third parties so the reviews aren't directly sponsored. The rating system is supposed to be an objective output, but it's not generally reliable since many factors aren't quantifiable and NBC isn't good at selecting and comparing likely alternatives.
Nevertheless, this review is spot on at pointing out minor details and providing reliable facts that many hyped up online reviews choose to ignore. An excellent job as usual.
Laptop itself isn't bad for a beginner's attempt, but the firm has made all the wrong decisions one can possibly make when designing an ultrabook. Each individual point on the cons list is a potential deal breaker for a lot of people and for me, all of them and even some of those "pros" are distasteful.
The only upside here I can tell is that thanks to Microsoft, more Windows laptop manufacturers are making effort to improve the audio and screen quality (or at least pretending like they notice), which is about time.