Bloomberg: Apple scraps lightweight AR glasses and continues development of Vision Pro 2

[Redaktion]

Apple's headset division is said to be in crisis, according to a new report from Bloomberg. Apple has reportedly abandoned plans for a slim, everyday AR headset following repeated changes to the project scope. Meanwhile, work on the second-generation Vision Pro is said to be progressing.


https://www.notebookcheck.net/Bloomberg-Apple-scraps-lightweight-AR-glasses-and-continues-development-of-Vision-Pro-2.955113.0.html

[Worgarthe]

If they don't make radical changes, which they won't as they don't have anyone in particular to copy those from, the Vision Flop 2 is going to inevitably sell in even less numbers. Many people are dumb, but actually not that many are as dumb as Apple perceive them to be.

[MikeMagnum]

Apple should cut the price of the current Vision Pro by half to adopt more consumers into this product and cut their losses. Vision Pro 2 priced reasonably would hopefully then boost revenue and put them ahead of their competitors in the market given apples solid reputation for quality products, which if that happens will make up for the losses the vision Pro incurred