True leaders of smartphone innovations are Chinese manufacturers and Samsung can't copy them because copying them means doing R&D and providing latest 1 inch camera sensors, superfast charging, massive battery and other upgrades which chinese manufacturers are providing in their phones.
Samsung has become the person who always spit (on Apple) & then licks it.
There are multiple examples like removal of head-phone jack, removing chargers from box etc.
Samsung always mocked Apple and then did the same thing as Apple. This shows they don't have any business ethics.
They don't have anything of their own which is unmatched (except displays although some suggest LG has better displays than samsung in terms of reliability).
They use Android which is developed by Google they don't have an OS of their own despite being such large corporation and earlier they had their own BADA OS and then they tried with Tizen but failed (check how Huawei is doing).
Their processor is inferior to Qualcomm even after these many years. Also nobody wants to use their foundry to manufacture chips (unlucky Google got to deal with Samsung with their tensor SoC)
Samsung was known for one thing with their S series, is that they provide the best innovation in mobile world but now Chinese are way ahead of them. Samsung is just doing iterative updates in each generation just like Apple.
And by the way Apple is unmatched in software quality / polish. They are just next level.
If it were not for Google then all Android manufacturers were doomed. It is Google which has held Android software quality and optimization (just check an old pixel phone with same/comparable chip to any other Android smartphone, it runs way smooth and better speaks the effort in software optimisation).
So samsung is doing good only by copying Apple, since samsung has nothing original of their own even titanium and natural titanium colors are copied as well for the s24 ultra 😂.