ASUS ROG Ally: New leak reveals uncompetitive Steam Deck pricing in Europe

[Redaktion]

European pricing information for the ASUS ROG Ally has surfaced online. While ASUS' gaming handheld will rival the Steam Deck in the US, it is alleged to be nearly 17-90% more expensive than Valve's gaming handheld, with no cheaper Ryzen Z1 models available at launch.

https://www.notebookcheck.net/ASUS-ROG-Ally-New-leak-reveals-uncompetitive-Steam-Deck-pricing-in-Europe.713912.0.html

[Faris Hanafiah]

Uncompetitive? Asus is not stupid enough to not recoup some profit from it, unlike Valve. Also, Windows 11 and AMD Ryzen Z1 means that it's obviously going to be more expensive than Steam Deck.

[Venn]

Well, seeing as the difference between the cheapest and most expensive Steam Deck variants is negligible in terms of performance, you can get it with and SD card for €460, so with the Ally you get... Double the performance (according to Asus) for double the price.

[BSoD]

Uncompetitive? Asus is not stupid enough to not recoup some profit from it, unlike Valve. Also, Windows 11 and AMD Ryzen Z1 means that it's obviously going to be more expensive than Steam Deck.

As far as I'm aware, Microsoft offers free OEM licences for Windows when the screen of the produced device is under 10 inches.

Unless they stopped doing that, having Windows or something else wouldn't change the production price.

[tankersss]

To be honest, it misses the point. 1080p in 7" is too much, it might run games fine now, but in the future 2-4 years it will struggle with keeping up (going by how much game requirements changed in past 4 years).
And for €800 it's DoA in EU, just like all the Aya and GPD products. It will sell to certain niche, but it will not be widely adopted,unlike Steam Deck. For €800, or more like €1k in most EU countries due to taxations, you can build a proper PC, buy a thinkpad, a mid-range phone and have some leftover for a good burger.

[Eleonora]

I thought journlists needed to have a vague clue of what they're talking about?
If this one did, they would know prices in Europe include taxes while in the US they don't.  Taxes that are about 17/20%.