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LG seriously considering existing the smartphone business, all options on the table

Started by Redaktion, January 20, 2021, 13:01:59

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Redaktion

LG is considering existing the smartphone business despite teasing new devices as recently as CES 2021 last week. The company's CEO Kwon Bong-seok has informed staff that all options are currently on the table including exiting the market, a potential sale or downsizing.

https://www.notebookcheck.net/LG-seriously-considering-existing-the-smartphone-business-all-options-on-the-table.515811.0.html

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ConspiracyDuck

It is a matured market now and LG hasn't been competitive since LG G4. They fell behind in cameras, packaging, styling, durability and performance all at the same time. Their flagships like the G8X was very interesting, but just shy of being a Pixel or Galaxy or iPhone or even a Huawei.

This is too bad, I liked my G3 and G4 until they started boot-looping. I prefer that style of construction with replaceable batteries. LG's addition of laser focus in G4 was quite new back in its day and combined with the fast lens, the camera was great for its time. I feel like LG is just not trying anymore with electronics. LG home appliances are also ranked quite low where I am, so maybe it is more than just phones but a company direction problem.

YourMom

I guess that's what happens when nobody innovates. Release ever-bigger phones with slightly different specs, clutter them with own Android interpretations and offer nothing new to the table. Of course you gonna lose out to the bigger fish.
It could have been done though, release a flag ship spec'ed mini phone. Make a phone with zero buttons, a sunlight readable display, an under-screen cam or some new battery tech that gives the user 3-4 days phone usage. Options are plenty to innovate, but if you strategy is to just to keep up with the other phone makers, you're not gonna cut it in the long run.

I draw my hat to the LG wing though, that was at least a decent try to innovate. Of course the feature itself was more of a gimmick than of practical use.

Pfft

Erm... Then why doesn't Xiaomi (or literally any other manufacturer) exit the market, too?
All they offer is a rip-off of the original iPhone - with beefier hardware. 0 (ze-ro) innovation. It's. A. Phone. How do you even "get behind" with phones?
What, did one too many vendor beat LG to re-arranging camera or something, - so they got depressed and decided to give up?..

sorin

They have the best sounding smartphones in the market with Sabre DACs. But it's not enough against the chinese giants.
In the past there were ZTE Axon, Lenovo Vibe, some Moto G models. But now there is no sub 300 $ alternative for music lovers. Samsung S series is too expensive and inferior in sound quality.

S.Yu

Quote from: ConspiracyDuck on January 20, 2021, 13:36:57
It is a matured market now and LG hasn't been competitive since LG G4. They fell behind in cameras, packaging, styling, durability and performance all at the same time. Their flagships like the G8X was very interesting, but just shy of being a Pixel or Galaxy or iPhone or even a Huawei.

This is too bad, I liked my G3 and G4 until they started boot-looping. I prefer that style of construction with replaceable batteries. LG's addition of laser focus in G4 was quite new back in its day and combined with the fast lens, the camera was great for its time. I feel like LG is just not trying anymore with electronics. LG home appliances are also ranked quite low where I am, so maybe it is more than just phones but a company direction problem.
I only see issues in "packaging and styling", because they've been so conservative in that respect, but performance is all but identical, cameras hold their own and they retain unique features lost in almost all their competitors.

Russel

They ruined what they had by releasing bigger phones while not providing flagships that can be used with one hand.
Galaxy S series has 3 models. The G series only offered a wide phone that's difficult to hold and use with one hand. Apple didn't release a mini iphone 12 for no reason. Even if I need a big phone, I'd always want a smaller one for regular use. Sony realized that as well. I really loved the V series for it's audio quality. Hope LG can make a comeback.

River

I think LG has had an identity problem for a long time. It's too bad because I still like my LG G5 for its removable battery that I switch out with a couple of batteries on hand and the added juice and feel of the cam plus.   Bonehead and greedy strategic marketing with not interchangeable with LG's from other countries. I bought a couple of Motorola but always switched back to my G5 because of poor charging ports in the Motorola. I think LG marketing has always come across as Samsung's unsuccessful brother. I think they should stop trying to chase Samsung. Samsung will always have loyal followers. They should focus on things that people still want and that's a good camera and sound. And do proper marketing like Xiaomi. Xiaomi has great cameras and is cheap because they charge above cost and focus on internet marketing. Let's face it all phones are cheaply made these days. But  I still like my G5 because the camera is still decent enough for general use of today and the sound is excellent. Plus the removable battery I'm still big on.

Terry

Choose to... don't choose to... what does it matter? We aren't going to buy their broken, unsupported phones, so either way they will be exiting the market.

CanuckLard

Here in Canada, there was a recent CBC article from a few weeks ago that showed LG as being the absolutely worst in support. A poor woman waited something like 4 months to have her LG G8 repaired under warranty.

That would echo my experience exactly. Getting LG to fix their phones under warranty here is like chasing a fairy tale. My LGs kept dying from their famous bootloop death and LG gave me the run around for a few months, eventually finally giving me a new phone. Then the new phone died the same way and LG would not provide another one, saying the time it would take would exceed the remainder of my warranty. Then they stalled long enough and the warranty expired. I should have traded it in while it was still working.

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