Xiaomi has chosen Spain as the first country outside of China where they have a full business presence, due to the large and active fan-base there. Answers given during the Q&A session suggested that this new presence within Europe would simplify the importing of Xiaomi products to the rest of the European Union.
https://www.notebookcheck.net/Xiaomi-launches-into-Western-Europe-with-a-new-base-of-operations-in-Spain.262646.0.html