The Sonos Arc Ultra soundbar has supposedly leaked on the Sonos website, pointing to a higher price point. Plus, this upcoming product and the Sonos Sub 4 have appeared in images shared by leaker @MysteryLupin, who has also shared pricing information on the two devices.https://www.notebookcheck.net/New-Sonos-Arc-Ultra-soundbar-leak-indicates-high-price.890370.0.html
I'm not a Klipsch fan but now that they have Dirac for sound bars via Onkyo, Sonos is going to need to step up severely if they wanna compete imo. They've been having a terrible year of new products.