Sales of the Apple Vision Pro are declining - and the main reason for this is the high price. A published analysis by market researchers from Omdia Research reveals why AR glasses are so expensive.https://www.notebookcheck.net/Omdia-Research-analysis-shows-why-the-Apple-Vision-Pro-is-so-expensive.862206.0.html
I would say AVP has a lower actual profit than the iPhone 15 Pro Max because AVP is completely new in the Apple world (and to a lesser extent,the vr world) while the 15 only changes the telephoto camera, USB port and processor and the side materials, maybe the display too.