MSI has announced launch pricing for the MPG 321URX QD-OLED, its rival to the ASUS ROG Swift OLED PG32UCDM and Dell Alienware AW3225QF. Available first in the UK and Europe with a US launch to follow, the MPG 321URX QD-OLED combines a 4K resolution with a 240 Hz refresh rate thanks to its new Samsung Display QD-OLED panel.https://www.notebookcheck.net/MSI-MPG-321URX-QD-OLED-launch-pricing-undercuts-both-ASUS-ROG-Swift-OLED-PG32UCDM-and-Dell-Alienware-AW3225QF.804135.0.html
They undercut price of Alienware only in US, Alienware price in UK is £989 and in EU €1119, so it's lower than MSI.