Good price, all it matters. Doesn't matter how good the performance is if they price it too high. Aggressive pricing to increase their market share and Nvidia will be in trouble in the mid-range segment because this is looking very promising so far, and not just for gaming purpose.
AMD is introducing a new and improved FSR 4 alongside today's RDNA 4 announcements. FSR 4 will be an RDNA 4-exclusive feature for now as it uses a complete ML-based pipeline leveraging the FP8 capabilities of the new compute units. Adrenalin software is also getting a bunch of AI tools including AMD Chat, Image Inspector, and AI Apps Manager.