Well I'm very interested in this tech🤔
I have spent a little bit on hifi gear and I have wireless headphone & wired plus a few dacs, and I will have a phone & headphones with this tech as soon as it's available 😎👍 I was just about to buy a S25 Ultra and will now have to wait for a phone with this chip, So hurry up and bring this to market!
I want one 😄 lol

Transparency is not only about bitrate when it comes to lossy radio (BT) transmission.
People can normally tell the difference listening the same quality files above 192 kbps throughput if they care.

I agree that the ad is marketing gimmick though. Nevertheless if the technology can conveniently mature to replace higher bitrate bluetooth codecs, it can make a difference.

At 192 kbps bitrate (Opus, AAC and Vorbis) is transparent to most people. Anything more is pretty much useless.

24-bit 192 kHz is pure marketing to gullible audiophiles.