When the cost per ride is half or less people will be lining up to use these vehicles. Cost competitiveness is the key. Also they have a Hallmark signature of being golden which will be unmistakable for what they are. Many people have derided Tesla for being a so-called failure but time and time again Elon has proven them wrong.
Elon Musk has promised that Tesla's Robotaxi or Cybercab two-seater will be its cheapest vehicle, starting at below $30,000 before federal subsidies, if there are any when it hits the roads.