Nobody is going to buy Intel because it only has 10 months of life with NovaLake everything changes, where you have to change the motherboard, RAM etc... time and money wasted, while with AMD and its AM5 platform you have 7 years of updates it is logical and overwhelming that people buy AMD ZEN 5 9000x3D, and without talking about the performance which is much better on AMD
Specs-wise, the AMD Ryzen 9 9800X3D will remain largely identical to its predecessor, with the same amount of 3D V-cache and TDP. However, it is tipped to get a significant base block speed boost.