As far as I can tell, this product was released 4 years ago on Indiegogo. So what have they change. It's certainly not a Ninja competitor. It's an electric moka pot. Not as espresso machine like the Ninja.
The major personal electronics brand Xiaomi gets into "barista-quality" tech by way of hosting the Seven & Me coffee machine on its international crowdfunding website. It is touted to pack all the equipment needed to make milk drinks as well as espresso into a single station that brews, heats and froths milk automatically.