It's just a consumerization of technology deep state and military had access to for quite a long time already. Musk sort of clearly told 30% of Twitter population were bots at the moment of purchase. Imagine how much you can steer fake consensus if you control 30% of platform and bots aren't distinguishable from real people.
Although described as a social network, SocialAI is in fact more like "a space for reflection, support, and feedback," as mentioned by Michael Sayman, its creator. What makes it special is that all interactions it facilitates put human users face to face only with AI bots, as imagined by the dead internet theory.