I really wish that projector manufacturers weren't allowed to use "simulated images" in their advertising. I've done projection and worked with hundreds of projectors, and I can guarantee you there is no way that an 880 lumen projector could be showing the image in their picture with that much ambient light.
Pictures like that are frankly dishonest at best and fraud at worst.
XGIMI has revealed the Z7X High Brightness Edition projector, which is now available to pre-order in China. The new model is 10% brighter than its predecessor but remains a similar compact size. Features include support for HDR10, lower latency gaming, automatic focus and compatibility with Dolby Audio.