I would say AVP has a lower actual profit than the iPhone 15 Pro Max because AVP is completely new in the Apple world (and to a lesser extent,the vr world) while the 15 only changes the telephoto camera, USB port and processor and the side materials, maybe the display too.
Sales of the Apple Vision Pro are declining - and the main reason for this is the high price. A published analysis by market researchers from Omdia Research reveals why AR glasses are so expensive.