These SBCs are interesting as they offer much more powerful processor options than the typical N100-level chips - even the U300E (cheapest) option is a step up from a low-end N100 system.
The i3/i5/i7 options are NUC-level chips in embedded packaging for lower thermals, but still very much welcome.
Cost is the issue, as usual - you get more power, but the price is disproportionate compared to fully-packaged and ready to go mini PCs that come with with RAM and storage as these boards come with nothing, not even a case, let alone some RAM and storage.
ASUS subsidiary AAEON has expanded its single-board computer (SBC) offering with a set of Intel Raptor Lake-based options. All sold under the banner of the PICO-RAP4, the new SBCs support multiple operating systems and contain numerous expansion options.