"The company suggests that it is retiring the dashboard to make the Google Fitbit experience better overall with improved features for better insights."
Same wording every time a company takes something away you already paid for. Removing features = better experience & improved features.
Think long and hard about who you give money for and consider how much they can take away on a whim. Look at Samsung and Tizen watch owners.
The Fitbit.com web dashboard will retire this July, according to a recent announcement from the company. In a forum post, customers are told that they will have to use the Fitbit app instead. However, several users point out multiple features missing from the app and highlight tasks that are easier to carry out in a browser.