Great idea, shame it's sonos and not bluesound doing it. Customer service with Sonos has died and what they are doing to the independent hifi stores now is criminal, they won't get my cash.

So a new product launch destroyed all existing Sonos application users.

This did not take "courage" as the article in Verge rather absolutely not caring Bout their millions of existing users.

This is lack of customer consideration is making me look at replacing our 9 Sonos devices.

This is no way to treat your existing customer base!!!

Seems about right imo. Sonos stuff has never been cheap, I expect them to sound look and feel better than the ugly heavy airpod maxes, and honestly they're probably still a bargain compared to them. As apple's number 1 fan I think airpods and airpods max are visually and aesthetically their worst product. I would easily spend the price for the the Sonos ace just based on the leaks, but nothing beats wired. Give me a headphone jack and cable & all day power~