This is, literally, nothing but a re-branded 1more sonoflow (see yourself in google images) which, incidentally, costs around USD 70 / 70 EUR / GBP 60+, and if you give up cable connection, the cable-less variant costs around 50 usd. - which are very good headphones overall, BUT - be aware, they're NOT compatible with some dap players like (old) shanling m0. Whatever there's anything in the earfun clone to justify price increase? Possibly, but I doubt it very much, generally such generic designs are protected for a year or two and then are released by whoever wants to slap their logo on it with no internal changes whatsoever.
Earfun unveiled its first over-ear headphones, the Earfun Wave Pro, at CES 2024. These cans have 45 dB active noise cancellation, 80 hours of battery life, LDAC Hi-Res audio, and fast charging. But the interesting part is that the ANC headphones offer all that for just $80.