Obviously, this is a stupid advertising campaign for money under the guise of "news" from Kingston marketers, whose sales in reality have dropped significantly. =)
TrendForce's research on the third-party SSD space has found that Kingston was its #1 brand in 2022. The company had weathered the supply storm of 2021 to remain a market leader. It attributes its success to the ability to offer both cost-effective and high-end drives for both gaming and non-gaming use-cases, and to the continuing demand for PCIe 4.0 NVMe.