The obvious answer is that high-ranking SEO content generates website traffic. But traffic is a secondary goal. It often leads to the bigger objective of converting customers or users.

So it's more accurate to say that SEO content generates relevant, quality website traffic. It helps the people with the most potential of converting to find your website. And this visibility and accessibility boost also has benefits.

For example, say your website constantly shows up in search results for a topic your audience is researching. If your content is engaging and meets their needs, it can boost your credibility (and memorability). Your target audience will begin to see you as an authority, which means more chances to engage and build relationships. Both can lead to sales or other important outcomes in the future.

SEO content types you should consider creating

What types of SEO can you create to enjoy the benefits above? Here are some of the most common SEO-friendly content types:

• Lists. For example: "101 newsletter ideas to try today."
• Guides. This is in-depth content on a topic that's spread over multiple pages. Moz's guide to SEO is a good example of this.
• Articles. These could be interviews, news, or features commonly published by news publications.
• Blog posts. These often target specific keywords or queries and either answer a target audience's questions or explain processes.
• Infographics. These visualize data and help capture organic traffic of searchers looking for quick answers to their queries.
• Product pages. These offer product descriptions while also serving as landing pages for PPC campaigns.
• Images and slideshows. These could be anything from supplementary and explanatory graphics to a PowerPoint presentation.
• Videos. These could be bite-size clips or long-form videos explaining a topic comprehensively. YouTube is one of the most popular ways of making video content widely discoverable.