They should be investing more in a SW development, for example make google maps run at 120hz, like Samsung does. When you open google maps on pixel 6 pro it feels like it's running on phone from 2009th year.
Google will soon present the Pixel 7a, its next mid-range smartphone and a cheaper alternative to the Pixel 7. The Pixel 7a will feature a Tensor G2 chipset, as well as a 90 Hz OLED panel. A new leak indicates that Google's follow-up to the Pixel 6a could borrow face recognition support from the Pixel 7 and Pixel 7 Pro too.