Qualcomm has arrived at the Las Vegas Convention Center to highlight the current and ongoing role of its Snapdragon Ride Platforms as prominent automotive processing solutions. This involves a debut for the inaugural Ride Flex SoC, a new way to put automated driving (AD) and advanced driver assistance systems (ADAS) on the same chip. It is also to come pre-integrated with Snapdragon Ride Vision for potentially unified hardware- and software-based vehicular development.